The world of podcasting is nothing new to most content creators and industry professionals. Yet, heading into 2020, the numbers continue to trend upwards in about every distinction. According to research, in 2019, nearly twenty-two percent of Americans admit to listening to podcasts weekly, a number up from seventeen percent just the year before. That’s almost sixty-two million people in the U.S. streaming every week!

For those in the film and video profession, these are numbers we simply can’t ignore. Traditionally, podcasts don’t feature video. Instead, they’re usually thought of as something you listen to. However, it might surprise you to learn that forty-nine percent (so just about half) of all podcast-listening happens at home, compared to only twenty-two percent in the car.

As more and more podcasts spring up and find success, more and more of these podcasters are looking to video as both a way to stand out and as a way to increase revenue and followers, and expand their digital brands.